Overseas market extends coating
As the development of industry of our country coating, produce can superfluous with market saturation the problem is highlighted gradually, the competition between the enterprise also becomes increasingly intense. To seek new growth opportunity, each enterprises increased the development strength to overseas market in succession.
Notable is, in recent years besides those overseas market acquires successful big company, still have a lot of small-sized paint companies also marching actively overseas market coating is online Coatingol.com. This one phenomenon makes clear, in intense market competition, a few paint businesses of our country are transforming part, depend on home market sale to change internationalization to the market merely from in the past, produce in order to come true can be released and develop continuously. Current, front of industry of our country coating faces a serious problem, namely structural sex is produced can superfluous. This kind of circumstance brought about an industry to be immersed in a vicious circle: The enterprise can rely on raw material price fall to manage gain only, but once raw material rises in price, profit can drop. Worse is, because a few products are supplied exceed requirement far, the sale pressure on the market increases quickly, cause peak period not flourishing, off-season more meaningless appearance. This kind of situation to whole industry it is an enormous challenge. Face afore-mentioned situations, how should paint business walk out of predicament? Partial enterprise delivers the view to overseas market.
relatively of home market involute and serious, the price war of overseas market is not fierce, because this is abroad,the market has made prudent coating entrepreneur start the important battlefield of curve of the 2nd growth.
Overseas market has open up probably two kinds of mode. One kind is product exit, seek the cooperation of agency, as big as place client. This kind of mode invests scarce effect fast. One kind is overseas investment, set a plant directly. Investment of this kind of mode is high, but more outside be helpful for sea of company take root develop for a long time. No matter be which kind of mode, coating market reporter thinks, our country besmears look forward to aims at overseas market, it is the cause that takes a fancy to market potential and oneself quality promotion.
Above all, economy of burgeoning nation market grows quickly, estate, car, furniture anabiosising apparently with next processional trade demand closely related coating. In recent years, akesunuobeier, Ai Shi is gotten, the abroad big company such as PPG builds new painting to produce base energetically in rising market country, basically was to take a fancy to the demand potential with rising huge market.
It is experience of foreign trade of domestic paint business again richer and richer. Globalization unifinication trend is clearer and clearer, business of our country paint also is in with abroad person of the same trade and fluctuation swim in the process of client contact with, got all previous drills, accumulated valuable experience, introduce and developed large quantities of person with abilities, a few enterprises still established independent trading company. Accordingly, also had the primary quality of development export market and capacity.
As a whole, what paint company should grow is better should get used to market demand ceaselessly, optimize oneself product structure, improve product quality and manufacturing efficiency, implementation can develop continuously, such ability face more good luck and challenge leisurely.